Shaping Ars Nova’s Marketing and Promotion: A Three-Year Creative Partnership

What: Studio Usher worked for three years as the creative consultant for Ars Nova, collaborating closely with the Managing Director and Artistic Director on all aspects of the theater’s institutional marketing and individual show promotion. Over this period, Studio Usher played a key role in shaping the creative direction for print, website, and social media assets, as well as fundraising campaigns.

Goal: The primary objective was to develop a multi-channel marketing strategy that included print, signage, and digital assets to promote Ars Nova’s productions, and to support fundraising efforts. Additionally, Studio Usher helped create a streamlined art department system that supported ongoing productions like the annual festival (Ant Fest), and future fundraising campaigns. The system allowed the organization to more efficiently manage all creative efforts.

Notable: The system developed by Studio Usher provided Ars Nova with the tools and confidence to transition to creating all creative assets in-house, ensuring sustainability and growth for their future marketing initiatives.