What: Layered Cakerie offers a unique variety of elegant cakes inspired by multi-cultural influences and authentically handcrafted with natural, organic ingredients. They are giftable treasures that become the centerpiece of every event.

Goal: Find a trademarkable name based on the simplicity of selling only eleven cakes. Design the branding and lay the strategic foundation for all visual identity development.

 

NAMING
LOGO
STRATEGY
PRINT
DIGITAL
PACKAGING
SIGNAGE
UNIFORM
ENVIRONMENTAL