Shatter
Branding for a Community of Changemakers
What: Shatter is a virtual community of woman and non-binary leaders, built to uplift each other’s voices, challenge norms, and have fun doing it. Members are founders, executives, and creators motivated by a shared desire to support one another and reshape what leadership looks like.
Goal: Rooted in advocacy and driven by social impact, the project called for a visual identity as bold as its mission. audio UsherS created a brand framework that honored both the unique identity of each member and the formidable strength of their collective voice.
Notable: Inspired by the phrase “shatter the glass ceiling,” Studio Usher developed a logo that is inspired by many, not one—a dynamic composition of glass shards representing individual voices coming together.
