Celebrating Vineyard Theatre’s 40th Anniversary with a Bold Website Redesign

What: After NB Studio repositioned Vineyard Theatre as one of New York City’s most celebrated Off-Broadway theaters, Vineyard sought to re-launch their website in celebration of their 40th anniversary season. The repositioning highlighted Vineyard’s identity as a community of fearless makers, dedicated to elevating unique and vital. Studio Usher was tasked with translating this bold new vision into a dynamic, user-friendly digital experience. 

Goal: The objective was to create a modern, mobile-responsive website that aligned with Vineyard’s renewed brand identity and provided an engaging, seamless experience for visitors. The site needed to make it easy to explore productions, purchase tickets, make donations, or become a member, all while reflecting the theater’s nonprofit mission and commitment to nurturing daring voices and transformative experiences.

Notable: Studio Usher expanded Vineyard’s brand strategy into the digital realm, ensuring the site reflected the theater’s creative spirit and commitment to innovative storytelling. The responsive design provides an optimal experience across all devices, with a user-friendly interface that makes it easy for visitors to interact with the theater. The site also features simple bold typography and imagery, capturing the essence of the theater’s process and performances while remaining accessible and visually engaging.

Partner: Digital Citizen