A Pro-Bono Branding Initiative

What: Usher Works is Studio Usher’s self-funded design grant for small businesses, created to support New York City’s independent retailers. Selected grantees receive creative services such as logo design, packaging and signage which are all tools that help shops compete with big-box stores and e-commerce platforms. The initiative is part of our ongoing commitment to branding for community impact and visual identity for retail.

Goal: At a time when small businesses face economic strain and shifting consumer habits, Usher Works offers practical, brand-driven support to help local stores remain visible, resilient and emotionally resonant within the communities they serve.

Notable: Studio Usher developed a social media campaign promoting the program. It was anchored by a custom T-shirt fundraiser that went viral on LinkedIn, demonstrating how social campaigns for local businesses can mobilize broad support and visibility.