What: Studio Usher was hired by The Mental Health Coalition to create a social media ad campaign around the subject of gratitude. The campaign coincided with Thanksgiving and included interactive information and entertaining shareable assets. These resources remain accessible via this microsite designed to work in tandem with the ad campaign.
Goal: Provide information about the mental health benefits of practicing gratitude without being too serious. The ads reached over 9 million people during the Thanksgiving weekend.
Notable: Studio Usher collaborated The Mental Health Coalition team and Kenneth Cole to create an in-store activation for the campaign at Kenneth Cole’s ‘Temporary,’ in Lower Manhattan.