Social Media Campaign and In-Store Activation for a National Nonprofit

What: Studio Usher partnered with The Mental Health Coalition to create a social media campaign centered on the mental health benefits of gratitude. Launched over the Thanksgiving holiday, the campaign included playful educational content, interactive graphics, and shareable social media assets designed to engage wide audiences across Facebook, Instagram, and LinkedIn. A dedicated microsite and printed postcards extended the campaign’s reach, offering a lasting mental health resource both online and in-store.

Goal: The goal was to share the emotional and psychological benefits of gratitude through a campaign that felt light, informative, and socially engaging. Our ads on social media reached more than 9 million people over Thanksgiving weekend, demonstrating the power of a well-crafted digital engagement strategy for nonprofits.

Notable: Studio Usher collaborated with The Mental Health Coalition and Kenneth Cole to create an in-store activation at Kenneth Cole’s space, Temporary, in Lower Manhattan, bringing the campaign into a physical, public setting. Digitally, the campaign was amplified by partnerships with high-profile celebrities including Ariana Grande, Elton John, Justin Bieber, and Billie Eilish, broadening its reach and impact across Facebook, Instagram, and LinkedIn.