The Highly
Branding
The Highly
Building the Michelin Guide of Cannabis
What: The Highly is a cannabis platform offering curated recommendations across Seattle, the Bay Area, Vancouver, Los Angeles, and Portland. Studio Usher developed the brand strategy, messaging, visual identity, packaging, and marketing materials to support its launch.
Goal: Position The Highly as a trusted authority in cannabis, moving beyond lifestyle branding to a more refined, editorial approach. The brand needed to communicate discernment in a category often driven by novelty.
Notable: The Highly is positioned as the Michelin Guide of cannabis. The identity and messaging reference the visual language of cultural guides.
