Page 73
Rebranding
Page 73
What: Studio Usher was hired to rebrand Page 73 and attract new audiences and sponsors. In the process we rewrote the organization’s positioning, mission, vision, values, and voice. We also developed print collateral and a new simplified website. Ongoing collaboration involves crafting a comprehensive marketing strategy across print, website, and social media channels. Partners: Shena Patel, Adam Hayes.
Goal: To create a visual identity and framework that balanced the promotion of individual shows with the building of the institutional image with a small staff.
Notable: Studio Usher’s new logo for Page 73 visually embodies its mission: launching playwrights’ careers.
