What: Studio Usher was hired to rebrand Page 73 and attract new audiences and funders. In the process we rewrote the organization’s positioning, mission, vision, values, tagline and voice. We also developed print collateral and created a new simplified website. Ongoing collaboration involves crafting a comprehensive marketing strategy across print, website, and social media channels. Partners: Shena Patel, Adam Hayes.

Goal: To create a visual identity and framework that balanced the promotion of individual shows with the building of the institutional image with a small staff.

Notable: Studio Usher re-positioned Page 73 as an ‘ingredient brand’ (like Intel in technology) applying an innovative corporate branding strategy to the arts world. This allows playwrights to carry the P73 logo with them as a mark of quality and origin, even as they move beyond New York, extending Page 73’s cultural influence.