Usher Works
Social Media
Usher Works
What: Studio Usher created these Fearless Girl t-shirts as an element in an engaging LinkedIn campaign. Hundreds of participants voted for one of four emblematic designs, with the winning choice resulting in the production of this iconic t-shirt.
Goal: Our mission was clear: raise awareness and secure funding for Usher Works Studio Usher’s annual design grant dedicated to support independent retail in NYC.
Notable: The impact was unmistakable—each LinkedIn selfie posted triggered an immediate surge in t-shirt sales. You too can own a piece of this success by purchasing your Fearless Girl t-shirt today here
