Pâtisserie Vanessa
Positioning and Rebrand
Pâtisserie Vanessa
What: Studio Usher crafted a transformative journey for Pâtisserie Vanessa, helping to steer the transition from wholesaler to a direct-to-consumer brand. Our work encompassed redefining positioning, messaging, and creating a captivating logo and visual identity. We all witnessed the delicious evolution when Pâtisserie Vanessa opened its inaugural brick-and-mortar store on New York’s Upper East in 2023.
Goal: Bring Pâtisserie Vanessa to life, infusing it with a unique ‘je ne sais quoi.’ Balancing decadence with health, chic with relaxation, French charm with local essence – ensuring sweetness is never too overwhelming.
