ProPublica
Social Media
ProPublica
What: ProPublica is an independent, non-profit newsroom providing investigative journalism in the public interest.
Goal: Studio Usher was engaged to amplify fundraising outreach. We designed and developed an online tool for a social media marketing campaign at Iampropublica.org. The idea was to give their ProPublica’s Facebook and Twitter followings the ability to create a custom banner stating what they were working towards, using the phrase ‘I am pro-_________’.
Notable: These banners were an integral part of a year-end fundraising campaign that raised $500,000.
