What: Shatter is a virtual community of womxn and non-binary people who hold leadership roles or have founded their own businesses. They are motivated to support each other, kill stereotypes, create a space for game-changers, and have fun in the process.

Goal: Create a brand framework that represents the unique the superpower of each individual member and the power of the community as a whole.

Notable: We riffed on ‘shatter the glass ceiling’ and as they said after Kamala was elected VP, grab those shoes.

LOGO
DIGITAL
ANIMATION
SWAG
Bag created for Shatter by Studio Usher with a single big logo on one side and 24 smaller version on the second side.
cute kid wearing a shatter branded t-shirt designed by Studio Usher
Mug with the shatter logo designed by Studio Usher
Match book for Shatter designed by Studio Usher - the text reads "Shatter Expectations"
Mask incorporating the Shatter design elements
T-shirts with the Shatter logo designed by Studio Usher