What: ProPublica is an independent, non-profit newsroom providing investigative journalism in the public interest.

Goal: Develop an online tool for a 2017-2018 campaign at Iampropublica.org. The idea was to give their ProPublica’s Facebook and Twitter followings the ability to create a custom banner stating what they were working towards, using the phrase ‘I am pro-_________’.

Notable: These banners were an integral part of a year-end fundraising campaign that raised $500,000.

Strategy
Print
Digital
Photo Shoot
Social Media
Tagline
Copywriting
Animation
ProPublica Social Media
ProPublica Social Media
ProPublica Social Media
ProPublica Social Media
ProPublica Social Media
ProPublica Social Media
ProPublica Social Media