SOHO REP – Marketing & Promotion - Studio Usher

Soho Rep Gala invitation designed by Studio Usher

Marketing & Promotion Soho Rep.

What: Soho Rep. is a renowned innovator of contemporary theater in NYC. Studio Usher has been collaborating with the in-house team to create all the digital and print materials since 2012 including the institutional website, individual show marketing and fundraising outreach.

Goal: Grow audiences, grow donor base, create press-worthy communications.

Notable: Studio Usher collaborated on the Pulitzer Prize-winning Fairview by Jackie Sibblies Drury, as well as An Octoroon by Branden Jacobs-Jenkins, which The New York Times voted the second-best play production of this century after Angels in America.

Strategy
Print
Digital
Photo Shoot
Social Media
Marketing
Copywriting
Signage
Animation

Key art designed by Studio Usher for the play 'For all the Woman who Thought they were Mad' written by Zawe Ashton

Animation designed by Studio Usher for the play 'For all the Woman who Thought they were Mad' written by Zawe Ashton directed by Whitney White

Postcards designed by Studio Usher for the play 'For all the Woman who Thought they were Mad' written by Zawe Ashton directed by Whitney White

animation designed by Studio Usher for the Soho Rep Spring Fête fundraising gala

invitation designed by Studio Usher for the Soho Rep Spring Fête fundraising gala

Key art designed by Studio Usher for the play 'Wolf Play' written by Hansol Jung and directed by Dustin Wills

Printed collateral designed by Studio Usher for the play 'Wolf Play' written by Hansol Jung and directed by Dustin Wills

social media animation designed by Studio Usher for the play 'Wolf Play' written by Hansol Jung and directed by Dustin Wills

Desktop website designed by Studio Usher for Soho Rep

Key art and Poster designed by Studio Usher for the play 'Futurity' written by César Alvarez

Key art and Poster designed by Studio Usher for the play 'Revolt. She Said. Revolt Again.' written Alice Birch directed by Lileana Blain-Cruz

First Website designed by Studio Usher for Soho Rep

Press sheets for Poster designed by Studio Usher for the play 'Is God Is' written Aleshea Harris

Postcards designed to promote two different shows at Soho Rep

Direct Mail to promote "Passage" a show at Soho Rep by Christopher Chen and directed by Saheem Ali

Social Media Post for "Thunderbodies" a show at Soho Rep by Kate Tarker directed by Lileana Blain-Cruz

Social Media Post for "Thunderbodies" a show at Soho Rep by Kate Tarker directed by Lileana Blain-Cruz

printed marketing designed by Studio Usher for Soho Rep

Marketing mailer to promote "Samara" a show at Soho Rep by Richard Maxwell directed by Sarah Benson with original music by Steve Earle

Key art and Title Treatment for Duat a show at Soho Rep By Daniel Alexander Jones directed by Will Davis

foil stamped invitation designed by Studio Usher for the Soho Rep Spring Fête fundraising gala

Key art for 'Marie Antoinette' a show by David Adjmi directed by Rebecca Taichman