What: Starting in 2016, Studio Usher worked for three years with the Managing Director of Ars Nova as the creative partner on all the theater’s marketing and promotion.
Goal: Create print and digital assets to promote productions. Develop fundraising materials. Grow social media following.
Notable: The system Studio Usher developed allowed Ars Nova to transition to designing all creative in-house. Also, Studio Usher’s title treatment design for the Ars Nova production of KPOP is moving with the show to Broadway.