What: In 2011, 72% of public schools lacked adequate infrastructure to take advantage of digital learning, leaving 40 million kids on the wrong side of the K–12 digital divide. EducationSuperHighway is a nonprofit that was founded to address this problem and upgrade the Internet access in every public school in America.
Goal: To create unexpected, memorable brand materials that would bring a sense of urgency to the logical, but dry arguments around internet infrastructure. The primary target audience was the FCC, members of Congress, and the White House. The secondary audience was potential coalition members, school superintendents, school boards, foundations and nonprofit partners.
Notable: In 2012, Studio Usher’s mini-campaign had macro results. Our designs and messaging attracted the attention of Bill Gates and Mark Zuckerberg, which resulted in $10 million of support. The FCC committed $5 billion, and the effort was highlighted in former President Obama’s State of the Union address. The campaign earned a Justified Award from AIGA.
Most Notable: In 2019, Founder and CEO Evan Marwell announced that classroom connectivity is now closed with 99.2% of America’s schools having what they need to make digital learning available in their classrooms.