What: Wilson Hill is a new VC fund connected to Caltech that invests in some of the world’s brightest minds— professors, grad students and post-docs, whose work is addressing fundamental scientific questions and pressing societal challenges.

Goal: Create an identity that looks connected to Caltech and has some reference to the Mount Wilson Observatory which is located on the Caltech campus and provided the inspiration for the firm’s name.

Notable: In the negative space of our Wilson Hill icon is a star. When that star is repeated, strands of DNA appear in the pattern.