What: Pâtisserie Vanessa was transitioning from being a wholesaler to a D2C brand. They asked Studio Usher to develop new positioning, messaging, logo and visual identity prior to opening their first brick and mortar store on New York’s Upper East.
Goal: Bring Pâtisserie Vanessa to life: a brand with that certain ‘je ne sais quoi’. Decadent, yet healthy. Chic, yet relaxed. French, yet local. And never, never too sweet.